Freddie Mac Profile of Gen Z: Emerging Views on Housing
MCLEAN, Va., Nov. 21, 2019 (GLOBE NEWSWIRE) -- The dream of homeownership is alive and well within “Generation Z,” the demographic cohort following Millennials, according to a pioneering new survey from Freddie Mac (OTCQB: FMCC). The survey of respondents (ages 14-23) finds that Gen Z views homeownership as having a more positive perception of what it means to own a home than Millennials at the same age. They estimate that they will attain this goal by the time they turn 30 years old, three years younger than the current median homebuying age (33).
Freddie Mac’s survey data from this and other research show that Gen Z believes owning a home provides more privacy, control and independence than renting. In addition, Gen Z feels that owning a home is a sign of success, is something to be proud of and provides stability and/or financial security. The survey data also show that, like Millennials, Gen Z acknowledges the benefits of renting, but Gen Z is less likely to see renting as more appealing than buying a home.
“The data show that while members of Gen Z clearly aspire to homeownership, they are realistic about potential barriers and understand the potential benefits of renting,” said David Brickman, CEO of Freddie Mac. “Although these results are good news for the housing markets, they also highlight the challenges many in Gen Z will face as they enter the market to rent or buy.”
The survey data show that about three-quarters (77%) of Gen Z would choose to live in a single-family home over other types of homes, and more than half (59%) report their ideal home would be medium-sized. Additionally, a plurality (35%) would choose to live in a suburb of a big or medium-sized city, with an additional 30% preferring to live in a rural area or small town.
Freddie Mac compared its latest research with past surveys, finding that fewer 18-23 year old members of Gen Z see renting as more appealing than buying a home versus Millennials at the same age (19% to 30%); fewer believe renting makes you feel like part of a community (33% to 39%); and fewer perceive that it costs less to rent a home than to own a home (40% to 51%).
“One of the biggest challenges Millennials face today is the lack of affordable starter homes,” said Sam Khater, Freddie Mac’s Chief Economist. “Given Gen Z’s desire for suburban medium sized homes close to urban areas with amenities, demand for entry-level homes will intensify.”
Key findings from the survey:
Despite challenges, Gen Z strongly aspire to be homeowners.
Gen Z has strong, positive views of homeownership, and the overwhelming majority (86%) want to own a home someday. Gen Z does, however, see the following as obstacles to homeownership: home prices (92%), saving for a down payment (82%) and an unstable job or job change (68%). For those who plan to pay for college, student debt is considered a major obstacle (54%).
The Gen Z median self-estimated age at the time of first home purchase is 30 years old, compared to the current median age of 33 for first-time homebuyers. In addition, the majority of Gen Z see homeownership as something to be proud of (93%), a sign of success (86%), something that provides privacy (93%), and providing independence and control (88%).
Gen Z is financially educated but lacks knowledge of the mortgage process.
Gen Z respondents report that they have received a financial education at home and are at least somewhat confident in their future well-being. Moreover, 33% expect to pursue a bachelor’s degree, and 30% expect to pursue a master’s degree or higher, a significant increase from Millennials, who are currently at 27% and 12%, respectively.
In terms of financial awareness, 65% of Gen Z respondents report that they are not confident in their knowledge of the mortgage process. To learn more, 71% of Gen Z would consult with a parent, 58% with a real estate agent, 54% with the Internet, 45% with other family and/or friends, and 41% with a bank or mortgage lender.
Perhaps surprisingly for this digital generation, when they are ready to purchase their first home, a significant majority of Gen Z (79%) would rather have face-to-face interactions with professionals than carry out the process fully online.
Gen Z sees importance of renting but consider renting less appealing.
Compared with Millennials at the same age (18-23), Gen Z has a less positive view of renting overall. However, Gen Z acknowledges the positive aspects of renting, such as having flexibility over where to live (68%), lower stress than owning a home (63%) and affordable proximity to a medium or large city and the ‘action’ associated with urban living (62%).
Of note, more than one-quarter of respondents think that owning a home at any point in their life seems out of reach financially. This is higher among those who report that money has been a stressful topic in their family (36%). It is also higher among those that currently live in a rented home (30%).
Brickman added, “It’s clear that many in Gen Z reflect the times in which they have lived. They were generally young children during the economic crisis of 2008 but have grown up during a remarkable period of sustained economic growth and prosperity. In general, they are more financially educated and aware than previous generations, and they appear to have a clear understanding of the benefits offered by our nation’s housing market – and some of its challenges. We will continue to follow this emerging generation closely, to ensure Freddie Mac is leading the industry towards new and innovative ways to serve them.”
Freddie Mac contracted with IPSOS to conduct the online survey over a 12-day period, beginning July 12. The poll collected data from 1,531 American teenagers and young adults aged 14 to 23 years old. The data has been weighted to reflect the composition of the U.S. adult population. According to the U.S. Census Bureau, there are approximately 63 million people in the U.S. who make up Gen Z (of which 42.2 million are ages 14-23).
View the full survey here.
Freddie Mac makes home possible for millions of families and individuals by providing mortgage capital to lenders. Since our creation by Congress in 1970, we’ve made housing more accessible and affordable for homebuyers and renters in communities nationwide. We are building a better housing finance system for homebuyers, renters, lenders, investors, and taxpayers. Learn more at FreddieMac.com, Twitter @FreddieMac, and Freddie Mac’s blog FreddieMac.com/blog.